Print, motion
and beyond.
York Region Communication Set
A coordinated group of transit, public-health and emergency-information pieces. The work balances municipal brand consistency with accessible hierarchy, clear calls to action and quick public understanding.
Movement that supports the message.
Short-form pacing, titles, transitions, audio timing and social-ready formatting.
Creative work that continues beyond the design file.
Shopify, WordPress, HTML, CSS and MVP concepts for content, operations and workflow.
Core capabilities
across every channel.
Communications Design
Public information, internal communication, reports, brochures, service awareness, presentations and accessible hierarchy.
Graphic Design & Branding
Typography, layout, logo development, vector artwork, visual identity, colour theory, campaign systems and brand consistency.
Photography
Product, merchandise, event, wedding-support, lifestyle and social content, including retouching and colour correction.
Video, Motion & Audio
Premiere Pro editing, pacing, transitions, titles, music synchronization, promotional audio and beat-making.
Print Production & Colour
Prepress, Pantone, ICC profiles, digital press, wide format, imposition, finishing, estimating and quality control.
Marketing Campaigns
Social assets, email, promotional material, in-store communication, content publishing, analytics and campaign support.
Web, HTML & E-commerce
Shopify, WordPress, Wix, Squarespace, HubSpot, HTML/CSS, responsive content and working MVP prototypes.
Creative Operations
Briefing, scheduling, design dispatch, vendor coordination, contracts, proofing, deadlines, asset libraries and delivery.
Work across
different sectors.
E-commerce & Visual Identity
Logo and brand development, product presentation, Shopify content, poster collections, packaging and promotional assets.
Municipal & Community Communication
Independent public-service concepts demonstrating accessible hierarchy, brand awareness and audience-first information design.
Editorial & Promotional Content
Mixed-media design, campaign artwork, print products and digital content supporting music, culture and collectible-art audiences.
Sports & Family Communication
Program marketing that organizes dates, age groups, locations and registration details within an energetic branded layout.
Food & Retail
Campaign-focused promotional design combining product imagery, offer communication, illustration and a clear customer call to action.
Freelance
Marketing, social assets, photography, web content and promotional design for sports, real-estate teams, fashion and small businesses.
Creative services
from start to finish.
Creative services & project management
Conceptualizing solutions, briefing, estimating, scheduling, dispatching design work, reviewing proofs, coordinating production and meeting delivery deadlines.
Workflow direction & oversight
Assigned work to artists and production staff, balanced customer priorities, monitored progress and helped projects move through design, press, finishing and installation.
Contracts, sourcing & coordination
Worked with customers, suppliers and outside vendors on substrates, specialty production, timelines, quotes, approvals, quality and final delivery.
Pantone, profiles & print accuracy
Pantone and spot-colour awareness, ICC profiles, calibration, prepress, RIP software, proofing, finishing and production-informed design decisions.
Asset libraries, databases & inventory
Organizing digital assets, filenames and archives, maintaining reusable content, tracking stocks and inventory, and improving how information is located and managed.
Adobe, Canva, presentations & audio
Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom, Acrobat, Adobe Express—formerly Spark—Canva, PowerPoint, audio editing and beat-making for promotional content.
Clear information.
Strong presence.
Park Lane Dental Care
A clean brand-led poster using a focused portrait, restrained colour palette and clear contact information to support trust and professionalism.
Daily Tea Box
A bold product offer combining ingredient photography, large-scale typography, a simple benefit statement and energetic retail colour.
Benchmark Sports
A high-impact campaign using athletic photography, strong contrast, concise benefits and a direct booking call to action.
Designed for the
way people see it.
Transit Service Updates
Route-change and seasonal-service information using a clear headline, map texture and transit-focused visual language.
Flu Vaccine Awareness
Public-health communication with bold accessibility, human-centred imagery, location information and a direct QR call to action.
Emergency Support & Preparedness
High-impact public information using selective colour, urgent hierarchy and a simple message about government support during disasters.
Editing that supports
the message.
Holiday Pop-Up Promotion
Short promotional edit combining branded illustration, event information, animated reveals and campaign pacing.
Public-Service Announcement
Concise information-led motion piece using bold typography, staged reveals and platform-aware formatting.
Beyond static
design files.
Clear hierarchy, optimized imagery and accessible calls to action.
Building tools around the creative work.
I have experience updating and creating content across Shopify, WordPress, Wix, Squarespace and HubSpot, along with HTML and CSS familiarity and the development of working MVP concepts for orders, production, print costing, inventory, marketing calendars and business reporting.
A creative career
built in layers.
Business Management – Motive Power
Studied business management and automotive service while beginning freelance design and creative work for local clients. Built an early foundation in client service, estimating, project coordination and hands-on technical problem-solving.
Creative thinking backed by real production experience.
My experience spans municipal creative services and print-shop operations, an agency-like commercial print environment at Fresh Prints, retail marketing at Farm Boy, professional photography, sports marketing, e-commerce and long-term freelance work. I understand the entire path from audience and concept through design, production, vendor coordination, publishing and final delivery—including confidential and trademarked materials.